Statista
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Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Communications Library
Citing Statistics from Statista
Citation Examples
Name of Author Organization. (Date). Title of graph [Graph]. Title of Source. URL
Facebook. (2020, July 30). Facebook: active users worldwide as of 2nd quarter 2020 [Graph]. Statista. https://www.statista.com
Grocery Headquarters. (2017, April 1). Sales of the leading domestic beer brands of the United States in 2017 [Graph]. Statista. https://www.statista.com
Note
Retrieval Dates: You include retrieval dates if the source material may change over time.
Citing Market Outlooks from Statista
Citation Examples
Name of Author Organization. (Date). Title of outlook profile [Market outlook]. Source Title. Retrieved date, from URL
Statista. (2020). Food - United States [Consumer market outlook]. Retrieved October 25, 2020, from https://www.statista.com
Statista. (2020). Digital media - worldwide [Digital market outlook]. Retrieved October 25, 2020, from https://www.statista.com
Note
Repetition: if the author of the report and the source name are the same, omit the source name from the source element to avoid repetition.
Citing Infographics from Statista
Citation Examples
Author/Organization Name. (Date). Title of infographic [Infographic]. Source Title. URL
Richter, F. (2020, October 23). Apple dominates stagnant tablet market [Infographic]. Statista. https://www.statista.com
Buchholz, K. (2020, September 18). TV still the top medium for ads in the U.S. [Infographic]. Statista. https://www.statista.com