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University Library, University of Illinois at Urbana-Champaign

Citing Online Advertising & Business Sources in APA: Statista

This guide is intended to help Advertising students cite a variety of sources in Advertising and Business databases and industry resources using APA style.

Statista

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Citing Statistics from Statista

Citation Examples

Name of Author Organization. (Date). Title of graph [Graph]. Title of Source. URL

Facebook. (2020, July 30). Facebook: active users worldwide as of 2nd quarter 2020 [Graph]. Statista. https://www.statista.com

Grocery Headquarters. (2017, April 1). Sales of the leading domestic beer brands of the United States in 2017 [Graph]. Statista. https://www.statista.com


Note

Retrieval Dates: You include retrieval dates if the source material may change over time.

Citing Market Outlooks from Statista

Citation Examples

Name of Author Organization. (Date). Title of outlook profile [Market outlook]. Source Title. Retrieved date, from URL

Statista. (2020). Food - United States [Consumer market outlook]. Retrieved October 25, 2020, from https://www.statista.com

Statista. (2020). Digital media - worldwide [Digital market outlook]. Retrieved October 25, 2020, from https://www.statista.com


Note

Repetition: if the author of the report and the source name are the same, omit the source name from the source element to avoid repetition.

Citing Infographics from Statista

Citation Examples

Author/Organization Name. (Date). Title of infographic [Infographic]. Source Title. URL

Richter, F. (2020, October 23). Apple dominates stagnant tablet market [Infographic]. Statista. https://www.statista.com

Buchholz, K. (2020, September 18). TV still the top medium for ads in the U.S. [Infographic]. Statista. https://www.statista.com