Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

University Library, University of Illinois at Urbana-Champaign

Citing Online Advertising & Business Sources in APA: Claritas360

This guide is intended to help Advertising students cite a variety of sources in Advertising and Business databases and industry resources using APA style.

Communications Library

Profile Photo
Communications Library
Contact:
122 Gregory Hall
810 S Wright St. Urbana, IL, 61801
217-333-2216
Website

Claritas 360

Citing segments from Claritas 360

Citation Example: Graphs

Name of Organization. (Year). Title of graph. Source Title. URL

Claritas, LLC. (2020). Households by income: 61820. Claritas Pop-Facts Demographics 2020. Retrieved October 11, 2020, from https://claritas360.claritas.com/mybestsegments/#zipLookup


Citation Example: Segment Description

Name of Organization. (Year). Title of segment/statistics. Source Title. URL

Claritas, LLC. (2020). 47 striving selfies demographic traits. Claritas 360. Retrieved October 11, 2020, from https://claritas360.claritas.com/mybestsegments/#segDetail/PZP/47


NOTE:

Retrieval Dates: you include retrieval dates if the source material may change over time.