Citation Example

Name of Author Organization. (Date). Title of publication profile [Publication profile]. Retrieved date, from URL

SRDS. (n.d.) The News-Gazette [Publication profile]. Retrieved October 22, 2020, from https://next.srds.com

Citation Example

Name of Author Organization. (Date). Title of channel/network profile [Channel/network profile]. Retrieved date, from URL

SRDS. (n.d). WCIA-TV ch 3, DT ch 48 [Channel profile]. Retrieved from October 22, 2020, from https://www.next.sdrs.com

The purpose of SDRS is to provide you with information on digital and traditional media across business, consumer, and geographic audiences. You can use this source to look up different media that would allow you to reach your intended audience. Examples include newspapers and magazines, broadcast/cable, outdoor and out-of-home media, and much more. You can use the citation examples in the previous sections on this page to help you format a citation for any type of media profile that SDRS provides. You would want to change the bracket description based on the type of media profile you are citing. Some examples include:

newspapers/magazines [Publication profile]

broadcast channels/networks [Channel profile] [Network profile]

websites [Website profile]

radio [Station profile]

outdoor-billboards, etc. [Outdoor advertising profile]

Citation Example: DMA Profile

Name of Author Organization. (Date). Title DMA profile [DMA profile]. Retrieved date, from URL

SRDS. (2019). Champaign & Springfield-Decatur, IL [DMA profile]. Retrieved October 25, 2020, from https://www.next.sdrs.com

Citation Example: DMA Map

Name of Author Organization. (Date). Title DMA map [DMA map]. Retrieved date, from URL

SRDS. (n.d.). Illinois [DMA map]. Retrieved October 25, 2020, from https://www.next.sdrs.com

Note

Title Element: Proper nouns are always capitalized.