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University Library, University of Illinois at Urbana-Champaign

Citing Online Advertising & Business Sources in APA: SRDS

This guide is intended to help Advertising students cite a variety of sources in Advertising and Business databases and industry resources using APA style.

SRDS Interactive Ad Source

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Citing Publication Profiles in SRDS

Citation Example

Name of Author Organization. (Date). Title of publication profile [Publication profile]. Retrieved date, from URL

SRDS. (n.d.) The News-Gazette [Publication profile]. Retrieved October 22, 2020, from https://next.srds.com

Citing Channel Profiles from SRDS

Citation Example

Name of Author Organization. (Date). Title of channel/network profile [Channel/network profile]. Retrieved date, from URL

SRDS. (n.d). WCIA-TV ch 3, DT ch 48 [Channel profile]. Retrieved from October 22, 2020, from https://www.next.sdrs.com

Citing Other Types of Profiles from SDRS

The purpose of SDRS is to provide you with information on digital and traditional media across business, consumer, and geographic audiences. You can use this source to look up different media that would allow you to reach your intended audience. Examples include newspapers and magazines, broadcast/cable, outdoor and out-of-home media, and much more. You can use the citation examples in the previous sections on this page to help you format a citation for any type of media profile that SDRS provides. You would want to change the bracket description based on the type of media profile you are citing. Some examples include:

newspapers/magazines [Publication profile]

broadcast channels/networks [Channel profile] [Network profile]

websites [Website profile]

radio [Station profile]

outdoor-billboards, etc. [Outdoor advertising profile]

Citing DMA Profiles and Maps from SDRS

Citation Example: DMA Profile

Name of Author Organization. (Date). Title DMA profile [DMA profile]. Retrieved date, from URL

SRDS. (2019). Champaign & Springfield-Decatur, IL [DMA profile]. Retrieved October 25, 2020, from https://www.next.sdrs.com


Citation Example: DMA Map

Name of Author Organization. (Date). Title DMA map [DMA map]. Retrieved date, from URL

SRDS. (n.d.). Illinois [DMA map]. Retrieved October 25, 2020, from https://www.next.sdrs.com


Note

Title Element: Proper nouns are always capitalized.