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University Library, University of Illinois at Urbana-Champaign

Citing Online Advertising & Business Sources in APA: D&B Hoovers

This guide is intended to help Advertising students cite a variety of sources in Advertising and Business databases and industry resources using APA style.

D&B Hoovers

Communications Library

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Communications Library
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Citing Company Profiles and other Company Details in Hoovers Academic Pro (D&B Hoovers)

Citation Example: Company Profiles

Name of Author Organization. (Date). Title of company profile [Company profile]. Retrieved date, from URL

D&B Hoovers. (n.d.). Amazon.com Inc. [Company profile]. Retrieved October 11, 2020, from http://www.mergentonline.com/Hoovers


Citation Example: Other Company Details

Name of Author Organization. (Date). Title of page. Retrieved date, from URL

D&B Hoovers. (n.d.). Amazon.com, Inc. company history. Retrieved October 14, 2020, from http://www.mergentonline.com/Hoovers


Notes

Date Element: You include retrieval dates if the source material may change over time. This citation uses n.d. in the date field because the company profile does not indicate a date of publication or update. The retrieval date will help indicate to your instructor how recent the information was accessed.

DOIs and URLs: The URL is given to provide direct access back to a source when someone is reviewing the references list. Since copying the URL from D&B Hoover's will not link someone back directly to the same company profile, APA recommends providing the general link to the login page of a database. You would include database information in the citation because the information cited in D&B Hoovers is not widely available in other databases, otherwise you would not include database information.

Citing Reports in Hoovers Academic Pro (D&B Hoovers)

Citation Example: SEC Report

Name of Author Organization. (Date). Title of report. URL

United States Securities and Exchange Commission. (2016, January 29). Form 10-K Amazon.com, Inc. http://www.mergentonline.com/Hoovers


Note

You can also find company filings on the U.S. Securities and Exchange Commission website.


Citation Example: SWOT Analysis

Name of Author Organization. (Date). Title of page. Retrieved date, from URL

D&B Hoovers. (2020, June 5). Amazon.com, Inc. SWOT analysis. Retrieved October 14, 2020, from http://www.mergentonline.com/Hoovers


Note

Retrieval Dates: you include retrieval dates if the source material may change over time.

Citing News Sources from Hoovers Academic Pro (D&B Hoovers)

In the company details section, D&B Hoovers will link you to news stories from many sources. These links will bring you to the original story, usually on the news source's website. Please see the "Other News Sources" tab in this guide for specific information on citing news sources.