The purpose of this guide is to help Advertising students cite a variety of sources in Advertising and Business databases and industry resources using APA Style. Citing sources can be overwhelming, so we've tried to lift some of the burden by organizing the guide by database/source title. On each page you will find citation information and examples for the types of sources that you would find in that database.
Whenever you use information from an outside source, you should provide a citation. You should cite both direct quotations and paraphrasing of ideas and concepts that aren't your own. This is done for a number of reasons:
1. It gives credit to the original author/creator of a work, an idea, or a concept. Anything that is published in a source like a magazine, newspaper, blog post, social media post, book, or journal is the intellectual property of the author/creator. This means that the author/creator owns the content and ideas that are published. Any reproduction of that content without proper attribution (citation) is considered plagiarism.
2. It allows your readers to trace your research and locate additional sources. This is how instructors verify that you've properly attributed thoughts and ideas that don't belong to you.
3. If you don't cite your sources you are plagiarising, which is a violation of academic integrity as outlined in the University of Illinois Student Code. For more information you can also view the Student's Quick Reference Guide to Academic Integrity, created by the Office of the Provost.
For more information on why you should cite your sources and a more in-depth explanation of plagiarism, see the Undergraduate Library's Citing Sources LibGuide. This LibGuide also provides general guidelines for citations in APA, MLA, and Chicago Style.