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University Library, University of Illinois at Urbana-Champaign

Citing Online Advertising & Business Sources in APA: Market Share Reporter

This guide is intended to help Advertising students cite a variety of sources in Advertising and Business databases and industry resources using APA style.

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Market Share Reporter

The Market Share Reporter series provides comparative business statistics. Each entry in the publication features a descriptive title, data and market descriptions, a list of producers/products along with their market share, and cites original sources. You can access Market Share Reporter through the Gale Directory Library. On the main page you will scroll through the alphabetical list until you see the entry for Market Share Reporter and you will follow that link to access its content.


Citing Entries in Market Share Reporter

To cite Market Share Reporter, you will follow guidelines for citing a chapter in an edited book. Since each entry does not have a separate author from the editors of the volume, you would start with the title of the chapter/entry.

Citation Example

Title of Chapter/Entry. (Date). In Author, A. & Author, B. (Eds.), Title of Book (ed.). Publisher. DOI

Amazon and selected merchandise sales, 2018. (2020). In R. S. Lazich & V. L. Burton, III (Eds.), Market Share Reporter (30th ed.). Gale.


DOIs: If the edited book chapter does not have a DOI and comes from an academic research database, end the edited book chapter reference after the publisher name.