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University Library, University of Illinois at Urbana-Champaign

Marketing Research

This web page has been created for Business Administration 322 and 529

Subject Research Guides by Undergraduate Librarians

This link goes to a group of popular research guides on various topics generally studied by undergraduates and requested by professors on campus. The list is comprehensive and covers resources as well as techniques not covered in this guide.

Tools for Creating Surveys

Below are a few tools that may be helpful in creating and dissemination surveys for primary research.


Creating Survey Questions: Books

Improving survey questions : design and evaluation / Floyd J. Fowler, Jr.
Location:      Social Sciences, Health, and Education (SSHEL)
Call Number:      300.723 F824I

Survey questions : handcrafting the standardized questionnaire / Jean M. Converse, Stanley Presser.
Location:    Online

Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /
Norman M. Bradburn, Seymour Sudman, Brian Wansink.
Location:      Social Sciences, Health, and Education (SSHEL)
Call Number:      300.723 Su22a2004