LibGuides: Marketing Research: How-to-Materials

Subject Research Guides by Undergraduate Librarians

This link goes to a group of popular research guides on various topics generally studied by undergraduates and requested by professors on campus. The list is comprehensive and covers resources as well as techniques not covered in this guide.

Tools for Creating Surveys

Below are a few tools that may be helpful in creating and dissemination surveys for primary research.

Google Forms
This tool is free for anyone with a Gmail account and allows you to easily create and send online surveys.
Survey Gizmo
This survey software has a "light" version available for free and allows you to receive up to 50 responses to a survey.
SurveyMonkey
Allows you to create 10 questions surveys and receive up to 100 responses for free.
Qualtrics
The University has a Qualtrics license for students, faculty, and staff. This is a more sophisticated tool than the previously listed options.

Books

Creating Survey Questions: Books

Improving survey questions : design and evaluation / Floyd J. Fowler, Jr.
Location: Social Sciences, Health, and Education (SSHEL)
Call Number: 300.723 F824I

Survey questions : handcrafting the standardized questionnaire / Jean M. Converse, Stanley Presser.
Location: Online

Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /
Norman M. Bradburn, Seymour Sudman, Brian Wansink.
Location: Social Sciences, Health, and Education (SSHEL)
Call Number: 300.723 Su22a2004