Subsistence Marketplace Case Studies
- Serving the Bottom of the Pyramid - C.K. PralahadThe cases and videos created through this program have helped change global development policy at the State Department, the United Nations, and the World Economic Forum.
- Colby College: Sustainable DevelopmentThese "executive summaries" of actual attempts to pursue some aspect of sustainable development were created by the students of an undergraduate senior seminar at Colby College. All are designed to be two pages or less and are fully referenced for those who wish to consult the original sources. The case studies can be accessed by clicking on the topic headings or by scrolling down through the subject areas.
Subsistence Marketplace Initiatives
- Base of the Pyramid Protocol:The Base of the Pyramid (BoP) Protocol is a corporate innovation process for sustainably serving communities in the base of the world's income pyramid (BoP). With the BoP Protocol, companies work to simultaneously develop new markets and lift up low-income communities through the co-creation of new innovations and enterprises in the BoP. This guide was made by Erik Simanis and Stuart Hart in connection with Cornell University
- Development Marketplace - World BankThe Development Marketplace provides early stage grant funding to support testing and development of innovative initiatives that deliver public goods targeting the poor and can be scaled quickly.
- Marketplace Literacy ProjectS. Gajendiran and R. Venkatesan of the Marketplace Literacy Project developed their organization to enable low-literacy, low-income indivduals in the U.S. and India to gain consumer marketplace and entreprenurial literacy skills through educational programs and products.
- NextBillion.netAn online community to continue the incredible hallway and coffee break conversations that took place during the conference and to report news and discuss business strategies for the world's majority, the so-called "poor."
- Stanford Institute for Innovation in Developing Economies (SEED)SEED seeks to stimulate, develop, and disseminate research and innovations that enable entrepreneurs, managers, and leaders to alleviate poverty in developing economies. SEED's work is based on the belief that a critical route for economic growth is through the creation of entrepreneurial ventures and by scaling existing enterprises to support action by entrepreneurs, managers, and leaders to scale their organizations and spur innovation.
- Technology for Emerging Markets - Microsoft ResearchThe Technology for Emerging Markets (TEM) research group is a multidisciplinary group based in Bangalore, India interested in the study, design, construction, and evaluation of technologies and systemsuseful to people in underserved rural and urban communities.
Subsistence Marketplace Titles
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by Call Number: 640.73 V829eISBN: 9781402057687Publication Date: 2008-06-01Multiple Locations
Summary
"This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."
Next Generation Business Strategies for the Base of the Pyramid by Call Number: 658.4012 N49ISBN: 9780137047895Publication Date: 2010-11-12Main Stacks
Summary
"In this book, Ted London, Stuart L. Hart, and nine leading BoP thought and practice leaders show how to apply today's most significant BoP innovations, techniques, and business models."
The Next 4 Billion: market size and business strategy at the base of the pyramid by Call Number: Q. 658.8391724 N49ISBN: 9781569736258Publication Date: 2007-01-01Oak Street Facility [request only]
Summary
"Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, The Next 4 Billion is an important first look at the market opportunity represented by four billion individuals who make up the BOP. The analysis for the first time provides a quantitative assessment and characterization of BOP markets, at several levels of analysis."- Up and Out of Poverty: 9780137141005 byCall Number: 362.5561 K848uISBN: 9780137141005Publication Date: 2009-06-14Main Stacks
"Marketing seems an unlikely weapon in the fight against poverty. But poverty is affected by behavioral choices, and behavior is influenced by information. Social marketing views the poor as rational consumers of information who change their behaviors when presented with information in a compelling way. . . the very thing marketers do so well, whether selling the benefits of a toothpaste that prevents cavities or those of bednets which can prevent malaria.” –Rich Stearns, President, World Vision US
