These "executive summaries" of actual attempts to pursue some aspect of sustainable development were created by the students of an undergraduate senior seminar at Colby College. All are designed to be two pages or less and are fully referenced for those who wish to consult the original sources. The case studies can be accessed by clicking on the topic headings or by scrolling down through the subject areas.
The Base of the Pyramid (BoP) Protocol is a corporate innovation process for sustainably serving communities in the base of the world's income pyramid (BoP). With the BoP Protocol, companies work to simultaneously develop new markets and lift up low-income communities through the co-creation of new innovations and enterprises in the BoP. This guide was made by Erik Simanis and Stuart Hart in connection with Cornell University
S. Gajendiran and R. Venkatesan of the Marketplace Literacy Project developed their organization to enable low-literacy, low-income indivduals in the U.S. and India to gain consumer marketplace and entreprenurial literacy skills through educational programs and products.
An online community to continue the incredible hallway and coffee break conversations that took place during the conference and to report news and discuss business strategies for the world's majority, the so-called "poor."
SEED seeks to stimulate, develop, and disseminate research and innovations that enable entrepreneurs, managers, and leaders to alleviate poverty in developing economies. SEED's work is based on the belief that a critical route for economic growth is through the creation of entrepreneurial ventures and by scaling existing enterprises to support action by entrepreneurs, managers, and leaders to scale their organizations and spur innovation.
The Technology for Emerging Markets (TEM) research group is a multidisciplinary group based in Bangalore, India interested in the study, design, construction, and evaluation of technologies and systemsuseful to people in underserved rural and urban communities.
"This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."
"Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, The Next 4 Billion is an important first look at the market opportunity represented by four billion individuals who make up the BOP. The analysis for the first time provides a quantitative assessment and characterization of BOP markets, at several levels of analysis."
"Marketing seems an unlikely weapon in the fight against poverty. But poverty is affected by behavioral choices, and behavior is influenced by information. Social marketing views the poor as rational consumers of information who change their behaviors when presented with information in a compelling way. . . the very thing marketers do so well, whether selling the benefits of a toothpaste that prevents cavities or those of bednets which can prevent malaria.” –Rich Stearns, President, World Vision US