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Sustainable Business & Subsistence Markets

Resources on environmentally and economically sustainable business practices, particularly in developing and subsistence markets.

Introduction to Sustainable Business and Subsistence Markets

Subsistence Economy

An economy in which exchange is notable by its absence because goods and services are produced and consumed by the same families.

Green Marketing

1. (retailing definition) The marketing of products that are presumed to be environmentally safe.

2. (social marketing definition) The development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality.

3. (environments definition) The efforts by organizations to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.

American Marketing Association Dictionary

Keyword Searching

Potential keywords for your search include:

  • business environmental stewardship
  • business sustainability
  • ecological marketing
  • entrepreneurship
  • environmental economics; environmental responsibility; environmental law
  • fair trade
  • green business
  • greenwashing
  • industrial ecology
  • subsistence, economic development, developing economies, poverty,
  • sustainability; sustainable development; sustainability planning
  • triple bottom line

Translating non-English Resources

Google Translate

Google Translate offers several browser-based tools for on-the-go translation of foriegn language websites and resources, including the ability to upload documents for translation and language-specific browser plug-ins. Language coverage varies.

NOTE: translation may not be exact or take cultural inferences into account.

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