Advertising
Consider using the resources of the Communications Library (122 Gregory Hall) to trace a company's past ad campaigns.
Encyclopedia of Consumer Brands
Encyclopedia of Consumer Brands Series by Call Number: Q. 658.8343 EN19ISBN: 1558623353Publication Date: 1994-01-01ACES Library Reference (non-circulating)
Communications Library Reference (non-circulating)
Covers short histories of leading brands (including consumable products, personal products and durable goods) in the US, including the origin, marketing and advertising strategies of these brands, as well as further readings.
Google Finance
Provides historical and current company and market information. Information on stock prices, company profiles, financial news, market summary are freely available.
- Hoover's Academic Pro This link opens in a new windowUse this database to build a company list and search for company, industry and people profiles.
Hoover's gives you access to best in class data made up of approximately 84 million private and public companies, including subsidiaries. Below is a screenshot of the company list builder and its criteria.
PrivCo
- PrivCo This link opens in a new window"Business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies." Contains data on over 650,000 U.S. private companies, over 100,000 private market deals and venture captial fundings, and over 18,000 private market market investors. May search by keyword as well as by industry.
Access is free for University of Illinois at Urbana-Champaign users, but you must create an account. Sign up with your university e-mail address from the main page. Once inside, search by company or investor name.
- User GuideFor more information about PrivCo, click on the PDF icon
Users can search by Company name or keyword in the top search bar.
Under advanced search options, found by clicking on the magnifying glass icon on the left hand side, you can search by term, geography, keyword, revenue, ownership, and more.
Yahoo! Finance
Provides historical and current company and market information. Information on stock prices, company profiles, financial news, market summary are freely available.
Need More Help?
Grainger Engineering Library Information Center's STEM Entrepreneurship & Business Services can assist you in getting started with these and other resources. If you have any questions, please e-mail bis@library.illinois.edu.
