CensusScope, developed by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, is a tool to assist researchers investigating U.S. demographic trends. Easy-to-use graphics and exportable data provide information to generalists and specialists.
Provides "accurate, up-to-date demographic data and target marketing information about the population, consumer behavior, consumer spending, households and businesses within any specific geographic market area in the United States...MyBestSegments is the only source for detailed segment description for all of Claritas' segmentation products."
"Epinions.com is a general consumer review site that was established in 1999.... The website's aim is to give future customers a preview of what they can expect should they decide to buy a certain product, use a certain company or watch certain television shows or movies" (Wikipedia).
Provides market analysis of potential local, regional and national audiences. "Access to demographic, lifestyle and consumer segment profiles help you locate your best prospects. You can identify where certain consumers live and how they spend their money and free time."
To access this resource, go to the Communications Library "Advertising Resources" webpage. Under Demographic Information, click the link for SRDS Local Market Audience Analyst. The recommended browser for this resource is Internet Explorer.
Provides an overview of statistics collected by the federal government and public and private organizations on social and economic conditions in the United States. Supplies tables of demographic data, industry statistics (divided into sections including agriculture, finance, technology, transportation, and services), labor statistics, and a summary of the latest economic census.
The ultimate place to find comprehensive and detailed demographic information on the United States. Now includes Census 2010 data. Pay attention to the browsable index "Subjects A to Z" and the categories on the home page. American FactFinder offers detailed demographic information on state, county, and city levels.
Grainger Engineering Library Information Center's STEM Entrepreneurship & Business Services can assist you in getting started with these and other resources. If you have any questions, please e-mail firstname.lastname@example.org.