What is industry research?
Industry Research looks as the industry as a whole and answers these questions:
- Who are the key players/competitors?
- How much is consumed?
- What are the current trends and projections for the future?
- What does the industry produce? For whom?
Industry Information
Understanding the competitive landscape of the industry and company placement is important. When searching for industry profiles, they ideally should contain the following:
- SIC/NAICS
- List of competitors
- Total market revenue
- Current conditions
- Some forecasts (1-5 y)
Industry profiles are usually difficult to find on the open net, but you can find them in the following databases:
Databases for Cannabis Industry Research
A Colorado-based market research firm specializing in the cannabis industry. They offer some free high-level reports. An example is below:
How to do Industry Analysis With IBISWorld - Tutorial Video
This source contains market research reports on over 700 U.S. industries. Also contains industry risk ratings, global industry research, and company research on over 8,000 U.S. public companies.
In the search bar, type in marijuana.
Note that reports are available on different aspects of the marijuana industry: growing, stores, and dispensaries. Click on the report you'd like to view.
Here you can find information about the industry.
Technavio provides access to subscribed market and industry reports.
Type in cannabis or similar search terms in the search box. When the search loads, you can limit the results by clicking options on the left hand side.
This market research firm specializes in the global cannabis industry, delivering solutions that enable investors, operators, advertisers, brands, researchers, and policymakers to assess, understand, engage and transact with the cannabis industry and its consumers. In addition to reports, it also offers newsletters to be delivered weekly via e-mail.
The library does not subscribe to this database. However, it offers some free reports. Example:
