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BADM 420 Advanced Marketing Management

Business Source Ultimate

Business Source Ultimate 

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This is a comprehensive database of academic journals, book/monograph abstracts, company profiles, country reports, industry profiles, magazines, market research reports, newspapers, product reviews, SWOT analysis, trade publications, and videos. 

To search for a company, type in the company name in the search box. Then in Select a Field, click on Company Entity - CO.

 

 

Scroll down and you can search for SWOT Analysis under Publication Type.

 

 

Or search for NAICS/Industry Code, Product Name, and Company/Entity.

Popular Newspapers

Proquest One Business

ProQuest One Business

Proquest One Business is similar to ABI/Inform, but contains more industry and country reports from Barnes (which specializes in travel), Plunkett Research (broad topics) and Economist Intelligence Unit.  It also has investment reports from JP Morgan and Fitch. 

For your convenience, you can search for the latest articles in popular press, such as the Wall Street Journal, Business Insider, or The Economist by clicking on the Popular Publications carousel box and select the one you want by clicking on the image.   You can also search for major public company profiles, or the Industry topics carousels, as seen below. 

 

Nexis Uni

In order to download articles, make sure to enable pop-ups for advance.lexis.com.

Click All Content Types. In the drop-down menu, click Companies. 

 

Click Company Profile. 

 

You are now searching company profiles. 

Emerging Markets Information Service

Click the tab on the right of the page to open the menu. Then click Markets. 

 

Scroll down to search an industry profile or country by name.