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University Library, University of Illinois at Urbana-Champaign

BADM 395 Marketing Analytics

This resource guide has been created by Becky Smith for BADM 395

Welcome to the BADM 395: Marketing Analytics

This Libguide is designed specifically for you, the College of Business student. It will help you quickly get started with your research. Google is great but not all information is free or openly available.  Here, you can find introductions to various kinds of library databases with instructions on how to search, tips on search strategies, and recommended resources for conducting research. We also distinguish what you can find on the open Net. 

Bookmark this page, and you will find it a good friend whenever you need help or inspiration. If you have any further questions, please feel free to contact Business Information Services at

BIS Librarian:


Becky Smith 
Associate Professor, BIS Librarian  


Easy Search - Business


Easy Search - Business, located on the Business Information Services Homepage, is a search and discovery tool that allows users to simultaneously search multiple article databases and indexing and abstracting services. The default settings of Easy Search (Multi-subject Resources selected in the pull-down menu) includes general  business databases and resources that serve as a starting point to help users discover information about research topics. Easy Search is by no means intended to be comprehensive since information about topics can be found in multiple databases.