Skip to Main Content

University Library, University of Illinois at Urbana-Champaign

BADM 590 Marketing Analytics

This resource guide has been created by Becky Smith for BADM 590

Welcome to the BADM 590: Marketing Analytics

This Libguide is designed specifically for you, the College of Business student. It will help you quickly get started with your research. Google is great but not all information is free or openly available.  Here, you can find introductions to various kinds of library databases with instructions on how to search, tips on search strategies, and recommended resources for conducting research. We also distinguish what you can find on the open Net. 

Bookmark this page, and you will find it a good friend whenever you need help or inspiration. If you have any further questions, please feel free to contact STEM Business at

STEM Entrepreneurship & Business Librarian:


Becky Smith 
Associate Professor