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University Library, University of Illinois at Urbana-Champaign

BADM 590 Marketing Analytics

This resource guide has been created by Becky Smith for BADM 590

eMarketer

To search for reports on self-driving cars, click on 'Reports' located under the search bar. 

 

After you have clicked on 'Reports', you can search using specific terms in the search box next to 'Industries'.

When you find a report, you are able to download it as a PDT or download a presentation as a PPT.

Proquest Statistical Insight

To get industry statistics, click on Index Terms under the search bar; select "industry and commerce"; click on Paste to search and then search.

SimplyAnalytics

SimplyAnalytics provides data for all geographies include census block-groups, census tracts, ZIP codes, cities, counties, states, and the entire United States.  (this is for power users only, not for beginning researchers)

  • Demographic Variables: Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
  • Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
  • Business Variables: Detailed Consumer Expenditure, Business & Employee Counts by Industry (by NAICS Code), Consumer Price Index, Quality of Life & Consumer Profiles, and Market Segments.

Create an account or login as a guest. Please note that only five users may use this resource at any given time.


Please make an appointment with BIS team
 for information about how this database works. 

Statista

Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. 

Type the name of the country in the search box and the press 'Statista Search"

Once you see the search results, scroll to 'Industry & Country Reports' on the left hand side of the screen. 

The results will show you all the country reports for the country you are searching for and you are able to download the report as a PDF.

U.S. Census Bureau

U.S. Census Bureau

The ultimate place to find comprehensive and detailed demographic information on the United States. Now includes Census 2010 data. Pay attention to the browsable index "Subjects A to Z" and the categories on the home page. American FactFinder offers detailed demographic information on state, county, and city levels.