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University Library, University of Illinois at Urbana-Champaign

Consumer Behavior

This resource guide has been created for BADM 325


Data-Planet is an interdisciplinary resource that provides access to a repository of statistical information from public, private, and commercial resources and assembles them in a simple interface. It contains over 90 billion data points from more than 70 source organizations. These powerful tools enable you to download data, create visualizations, identify relationships between different datasets, perform calculations and analysis, and identify trends.

Click the "US State Statistics Overview" tab on the left top of the page; then you can select a State to view statistics, maps and charts. (The following image shows the result for Illinois.)

For more detailed information and help using the database, see the extensive collection of User Guides created by Data-Planet.

Pew Research Center

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.

See an example below:


SimplyAnalytics provides data for all geographies include census block-groups, census tracts, ZIP codes, cities, counties, states, and the entire United States.  (this is for power users only, not for beginning researchers)

  • Demographic Variables: Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
  • Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
  • Business Variables: Detailed Consumer Expenditure, Business & Employee Counts by Industry (by NAICS Code), Consumer Price Index, Quality of Life & Consumer Profiles, and Market Segments.

Create an account or login as a guest. Please note that only five users may use this resource at any given time.

Please make an appointment with BIS team
 for information about how this database works. 

U.S. Census Bureau's American FactFinder

American FactFinder

Demographic, economic and geographic data available from the U.S. Census Bureau. Users can create maps, tables, and other reports using data from the Population Census, Economic Census, Community Survey and Population Estimates Program.