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Consumer Behavior

This resource guide has been created for BADM 325

Statistics Resources

eMarketer

Contains research articles, reports and statistics on the global digital marketing, social media, e-commerce and emerging technologies. The database publishes over 200 reports each year, covering most important topics of the digital environment. Users can search for over 50,000 charts and data sets gathered and analyzed from about 4,000 sources including IT research firms, academic institutions, company reports, trade associations and others.

ProQuest Statistical Insight (Statistical Universe) 

Provides references to statistical publications issued by federal and state governments, commercial publishers, trade and professional organizations, etc. A good place to start if you need statistical information but don't know where to look.
 

Statista 

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.