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Determine Whether Your Organization Needs a Policy
Organizations need to have a conversation about social media and its implications. Social
media doesn't usually create new behaviors. It amplifies existing ones. If you have policies governing the
following, you may not need a social media policy
Confidentiality of information
- Appropriate Behavior - Interpersonal
- Who acts as a spokesperson on behalf of the organization
- Protection of personal information
- Internet Use Policy
- Approvals on Web communications
- Use of logo or representation of brand by outside stakeholders
- Intellectual property rights and other legal issues
Some other questions to ask:
- If the lines between your organizational/personal presence are squishy, what is appropriate conduct?
- Does your organization need something more formal than "using common sense?
- As the organization's leader and if you aren't comfortable or have first-hand
experience with social media, how do you trust your staff?
Crafting an Appropriate Use Policy
Consider the following when crafting an acceptable use policy:
on your existing public communications/media policy
at examples from other similar organizations (Online
of Social Media Policies)
whether the policy applies to volunteers as well as paid staff