These resources can help you understand how to do something, give you insights into a topic, or give you a process or an explanation. Here, they can provide best practices for creating a SWOT analysis.

Depending on what you're looking for, there may be other resources that can help, too--ask me!

LinkedIn Learning (videos) -- Access with your Illinois credentials or your LinkedIn credentials. Enter keywords at the top in the "Search" box, or you can use LinkedIn Learning's AI in the "Search or ask anything..." box lower down.

• Conducting a SWOT Analysis, 47m, Released: 5/6/2021
• Essential Techniques for Enterprise Analysis, 58m, Released: 10/25/2022
  • The value and purpose of SWOT analysis
  • Setting up the SWOT analysis
  • Leveraging SWOT analysis
• Strategic Planning Foundations, 1h 22m, Updated: 1/14/2020
  • Conducting a SWOT analysis
  • Extracting insights from a SWOT analysis

Articles from our Library's databases

• Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis - where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251.
• Minsky, L., & Aron, D. (2021). Are you doing the SWOT analysis backwards? Harvard Business Review Digital Articles, 1–6.
• Puyt, R. W., Lie, F. B., & Wilderom, C. P. M. (2023). The origins of SWOT analysis. Long Range Planning, 56(3), 102304.

Coursera Articles (blogposts) -- To search, copy this text into Google, using your own keywords:  keywords site:coursera.org/articles

• What Is a SWOT Analysis? (Jan 13, 2025)
• What Is Competitor Analysis? Definition + Step-by-Step Guide (Jan 13, 2025)