The second type of information that will be helpful is information about the industry, or industries, in which your company operates. Understanding whether an industry is growing or shrinking will help you to have a better understanding of how your company is performing relative to that industry.  For example, it will be important to understand whether your company is performing better than, worse than, or the same as the overall industry in which it operates and whether that presents an opportunity or a threat.

Profiles will tell you about size, financial information, companies, trends, news, and more
Articles will tell you about current events, and sometimes include more detailed analysis

Sources to start with:

• Statista—Profiles
• IBISWorld—Profiles
• Business Source Ultimate—Profiles and Articles
• ProQuest One Business—Profiles and Articles

Questions to consider:

• What are the conditions and trends in the industry (or industries) in which your company participates?
• What are analysts and researchers saying about the status and future of the industry?
• How is your company responding to these conditions and trends?  How are competitors responding?