Finally, information about the overall economic conditions of the country or countries in which your company operates will be helpful. If there is high inflation or high unemployment, it may impact consumers

Profiles will tell you about the economic conditions where your company operates
Articles will tell you about recent developments and emerging conditions

Sources to start with:

• Statista—Profiles
• EIU Viewpoint—Profiles
• Business Source Ultimate—Articles
• ProQuest One Business—Articles

Questions to consider:

• Are consumers being impacted negatively, for example, by high inflation or unemployment?
• How are government regulations impacting the industry (or industries) in which your company participates?
• Are the raw materials and supplies your company needs abundant or scarce?