Canva's goal was to make graphic design more accessible to everyday users. One way it does this is by having color pallets and font combinations to choose from. With a library of over 1 million items, it is pretty easy to find a graphic or photo that works for any project. What makes Canva unique is its focus on collaboration. A custom template can be created and shared with others to keep a consistent design concept and branding. Premium elements are purchased per use and are not restricted to paid accounts.

Strengths

• Simple interface with a drag-and-drop function
• Video tutorials posted by the company itself
• Can create transparent templates
• Can group designs in folders
• Wide range of templates and sizes

Drawbacks

• The images and photos are not separated based on free vs charged content
• The library of images is so vast it can be difficult to find a specific item
• Unable to upload custom fonts with free account
• Custom templates, color pallets, and custom fonts are only available with premium accounts
• Cannot import data directly, must copy paste