Data visualization is one of the most important steps to consider during any GIS project. The way in which your data is visualized will directly impact your audience's interpretation of the final product. Visualization elements include coloring, map extent, labels, boundaries, interactivity, 3D models, and more.

See Esri's blog post, Design principles for cartography for an introduction to using colors, text, legends, and other cartographic elements in your maps.

Image retrieved from: http://www.esri.com/software/arcgis/arcgisonline/features/visualization

Below are some common map elements and design attributes to consider when visualizing your data:

Map Elements:

• Title
• Map Symbols
• Legend
• Map Scale
• North Arrow
• Map Area
• Labels
• Borders and Neatlines
• Graticule or Coordinate Grid

Map Design

• Colors and Shading
• Typography/Font
• Focus of attention
• Map element hierarchy/Figure-ground considerations

Need help with GIS in your research? We are here to help! 

Request a GIS Consultation Appointment

Email a GIS Expert