This book provides readers with a guide to survey development, execution, and evaluation. This is a great reference for students who have never used surveys before and a helpful resource for troubleshooting at all steps of survey research.

This is another book with a step-by-step guide to surveys as a method, but it incorporates unique features like a history of the field and an FAQ section. Students who are embarking on survey research for the first time or encountering issues with their methodology will appreciate this volume's clear sections and educational intent.

Written by pollsters, this book looks at public opinion as a current and historical concept before diving into how we can use it as an analytic input. This is a great resource for some of the broader theoretical questions underpinning survey research and can help flesh out literature review or methodology sections of papers.

Written for non-statisticians, this handbook delves into all portions of survey methods, from question design to evaluation to ethics. This book is particularly helpful for question design with a full section tackling the different kinds of questions you can ask in surveys.