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Books are a good source of learning a new concept or how to do something technically in addition to articles and Linkedin Learning videos and articles. Some examples with links are shown below.

The following titles below are in the areas of marketing and human resource management. University Library has one of the largest book collections in the United States. There are many books on business, but these are examples:

·Make your brand matter: experience-driven solutions to capture customers and keep them loyal (2022)

·Better Onboarding (2021)

·Multiple perspectives on college students: needs, challenges, and opportunities (2023)

·Customer relationship management (CRM) for medium and small enterprises : how to find the right solution for effectively connecting with your customers (2022)

·The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave (2020)

·Marketing for Nonprofit Organizations: Insights and Innovations (2021)

·Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing (2022)

·Mapping experiences: a guide to creating value through journeys, blueprints and diagrams (2021)

Last Updated: Aug 28, 2024 9:10 AM
URL: https://guides.library.illinois.edu/actionlearning
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Subjects: Business

Tags: articles, companies, geographic data, industries, markets, nonprofits, trade publications