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University Library, University of Illinois at Urbana-Champaign

BADM 445 Small Business Consulting

Industry vs Market Research

How Industry Research Differs from Market Research

Industry Research Market Research
Who are key players/competitors Who purchases it and why
Looks at industry as a whole Looks at demographics
How much is consumed  How many potential customers
What are the current trends and projections for the future How trends will impact your sale
What the industry produce and for whom How customers shop