Industry vs Market Research
| Industry Research | Market Research |
| Who are key players/competitors | Who purchases it and why |
| Looks at industry as a whole | Looks at demographics |
| How much is consumed | How many potential customers |
| What are the current trends and projections for the future | How trends will impact your sale |
| What the industry produce and for whom | How customers shop |
Need More Help?
Grainger Engineering Library Information Center's STEM Entrepreneurship & Business Services can assist you in getting started with these and other resources. If you have any questions, please e-mail bis@library.illinois.edu.
