Communications Library
Psychographic Information and Public Opinion Research
- Pew Research CenterPew Research Center is a nonpartisan fact tank that conducts public opinion polling, demographic research, content analysis and other data-driven social science research.
- Roper Center for Public Opinion ResearchOnline database of public opinion polls containing full-text results of surveys.
Consumer and Demographic Information
- Claritas 360Evaluate market segments by linking consumer behaviors for shopping, financial, media, and much more. The Zip Code Lookup feature also provides demographic information.
- Census Bureau DataFind popular facts (income, population, other demographics) and frequently requested data about your community. Search by state county, city, town, or zip code.
- Statistical Abstract of the United States This link opens in a new windowThe ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. The online version includes monthly updates to tables, deep searching at the line-item level, powerful facets for narrowing search results, image and spreadsheet versions of all current and historical tables, along with links to provider sites.
- StatistaProvides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
- MPA Magazine Media FactbookThe Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. The 2020 MPA Magazine Media Factbook contains initial insights related to the COVID-19 pandemic.
Demographic eBooks
Vital Statistics of the United States by Call Number: Available OnlineISBN: 1598888552Publication Date: 2016
American Attitudes: Who Thinks What About the Issues That Shape Our Lives by Call Number: Available OnlineISBN: 9781940308302Publication Date: 2014
American Generations: Who They Are & How They Live by Call Number: Available OnlineISBN: 1937737470Publication Date: 2017-06-18This book provides an in-depth overview of the demographics of each generation, covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.- The American Marketplace by Call Number: Available OnlineISBN: 1937737500Publication Date: 2017-06-18Provides the demographics and spending patterns of American consumers. Includes data on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth.
Demographics of the U. S. by Call Number: Available OnlineISBN: 1937737535Publication Date: 2017-07-07The reference is divided into 11 chapters, organized alphabetically: Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites (7th ed.) by Call Number: Available OnlineISBN: 1940308089Publication Date: 2013Compares and contrasts the demographics of American Indians, Asians, Blacks, Hispanics, and Whites.
Who We Are: Asians by Call Number: Available OnlineISBN: 1937737292Publication Date: 2016-01-19Who We Are: Asians brings you the facts you need about the size and characteristics of the country's Asian population'the fastest-growing segment of the consumer marketplace. Its 10 chapters examine their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, and time use.
Who We Are: Blacks by Call Number: Available OnlineISBN: 1937737322Publication Date: 2016-01-18Who We Are: Blacks brings you the facts you need about the size and characteristics of this fast-growing and politically powerful minority. Its 11 chapters examine Black attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.
Who We Are: Hispanics by Call Number: Available OnlineISBN: 1937737365Publication Date: 2016-01-19Who We Are: Hispanics brings you the facts you need about the nation's largest minority'the 2014 census counted 50 million Hispanics in the United States, or one in six Americans. Its 11 chapters examine their attitudes (a new chapter), education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth.
Who's Buying Alcoholic and Nonalcoholic Beverages by Call Number: Available OnlineISBN: 1933588330Publication Date: 2015-07-30The eleventh edition of Who's Buying Alcoholic and Nonalcoholic Beverages is based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get these data online. It examines how much Americans spend on alcoholic and other beverages by the demographics that count--age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.- Who's Buying at Restaurants and Carry-Outs by Call Number: Available OnlineISBN: 9781937737573Publication Date: 2018Who’s buying breakfast or brunch, lunch, dinner, and snacks at fast- and full-service restaurants, vending machines, school and work cafeterias.
Who's Buying by Age by Call Number: Available OnlineISBN: 9781933588315Publication Date: 2015-07-30Who's Buying by Age is a unique source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they buy certain products.
Who's Buying by Race and Hispanic Origin by Call Number: Available OnlineISBN: 1933588497Publication Date: 2015-07-30It presents detailed product-by-product household spending statistics for Asians, Blacks, Hispanics, and non-Hispanic Whites organized into ten chapters: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, and other topics.- Who's Buying Entertainment by Call Number: Available OnlineISBN: 9781937737634Publication Date: 2018Examines how much Americans spend on amusing themselves by the following demographics: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. Examines products and services such as sports and photographic equipment, sound components and TVs, videogames, movie and theater tickets, and much more.
- Who's Buying for Pets by Call Number: Available OnlineISBN: 9781937737559Publication Date: 2018Based on data collected by the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, this report examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.
- Who's Buying for Travel by Call Number: Available OnlineISBN: 9781937737610Publication Date: 2018Based on data collected by the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, this report examines how much Americans spend on getting out of town by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.
- Who's Buying Groceries by Call Number: Available OnlineISBN: 9781937737658Publication Date: 2018Based on data collected by the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, this report examines how much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.
Who's Buying Health Care by Call Number: Available OnlineISBN: 9781933588414Publication Date: 2015-07-30Based on data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey, this report examines how much Americans spend out-of-pocket on health care by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.
Who's Buying Household Furnishings, Services, and Supplies by Call Number: Available OnlineISBN: 9781933588438Publication Date: 2015-07-30It examines how much Americans spend on their homes by the following demographics: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. The items examined in this report fall within the categories of furniture, floor coverings, household textiles, appliances, and miscellaneous household equipment such as lamps and power tools.
Who's Buying Information and Consumer Electronics by Call Number: Available OnlineISBN: 9781933588452Publication Date: 2015-07-30Based on data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey, this report examines how much Americans spend on information and consumer electronics by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.- Who's Buying Transportation by Call Number: Available OnlineISBN: 9781937737580Publication Date: 2018Who’s buying cars and trucks, gasoline and motor oil, public transportation, vehicle insurance, maintenance, etc.
