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University Library, University of Illinois at Urbana-Champaign

Global Marketing

This web page has been created for Business Administration 584.

Welcome to the Global Marketing LibGuide

This Libguide is designed specifically for you, the Gies College of Business student. It will help you quickly get started with your research. Google is great but not all information is free or openly available.  Here, you can find introductions to various kinds of library databases with instructions on how to search, tips on search strategies, and recommended resources for conducting research. We also distinguish what you can find on the open Net. 

Bookmark this page, and you will find it a good friend whenever you need help or inspiration. If you have any further questions, please feel free to contact Business Information Services at bis@library.illinois.edu.

BIS team:

Becky Smith 
Associate Professor, BIS Librarian  

Zoe Revell 
Library Operations Associate  

Erik Rebain
Graduate Assistant

Resource Guide

Click the tabs at the top of this page for resources on this subject.

Where to find resources:

Print: go to the library specified, and find them by call number;

UIUC Online Research Resources: available to all UIUC affiliated faculty, staff and students. You will be prompted to log in with your NetID and password if you access them outside the UIUC campus network. You can access them from Online Journals & Databases or via the Alphabetical List of Databases.

WWW: general websites (some come with our subscription).

Start on Your Own

The University Libraries strive to provide as many resources via the web for your searching convenience at any place or whenever you would like to do research.

For simple searching, you can try Business- Easy Search on the Business Information Services' website. This is a good place to start when you aren't certain where to go first.  Type your phrase in the box, enclosed by parentheses, eg  "Corporate Sustainability Reporting".  It searches 4 of the major business-related literature databases for your convenience: ABI/Inform, Business Source Ultimate, Scopus, and Academic Search Complete". 

The Business Information Services (BIS) website also has Best Bets, a database of frequently asked questions on a topic level. You can search the entire database or click on one of the areas of finance, accounting, economics, labor, companies, industries, etc. and look at the lists of questions. NOTE: This is not the place to do a company search on a specific company. Instead, it is a tool which will lead you to sources on how to find information on companies or industries.

To renew books you have checked out, go here.

You can also request books from other libraries here.

Answers to other frequently asked questions, such as fines, go here. Other Do-It-Yourself services for students can be located here.