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Sports Business Research

Information on researching the sports business industry.

Sports Products, Equipment, & Miscellaneous

Statista 

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

From the home page, go to Reports -> Industry and Market Reports. Type in the search bar.

Two reports you may find relevant are:

Sporting Goods in the United States 

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Global Sports Market 

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Technavio

Provides access to market research reports covering various industries, including communication services, information technology, healthcare, retail, energy, transportation, and materials.

Use the search bar to find relevant reports. 

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IBISWorld 

Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.

Go to Industries and Filter By Sector. 

Arts, Entertainment and Recreation in the US 

  • 71121a - Sports Franchises 
  • 71121b - Racing & Individual Sports 
  • 71141 - Celebrity & Sports Agents 

Manufacturing in the US 

  • 33992a - Athletic & Sporting Goods Mfg. 
  • 33992b - Gym & Exercise Equipment Mfg. 

Wholesale Trade in the US

  • 42391 - Sporting Goods Wholesaling 

Retail Trade in the US 

  • 45111 - Sporting Goods Stores

Educational Services in the US 

  • 61162 - Sports Coaching

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