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BADM 351 - Social Media Strategy

Curated resources for BADM 351, Social Media Strategy

Statistics

Below are some excellent sources of statistics, data sets, and infographics about social media use.

Statistics & Information

Statista

Statista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided. Data sets can conveniently be downloaded as an image, pdf, Excel file, or PowerPoint.

In the search bar, type in the company name.

Statista homepage. United States is typed into the search bar.

Pew Research Center 

Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research.

The Social Media page on the Pew Research Center website

Stat Counter - Social Media Stats 

You can view social media market share by region and year. 

Stat counter - shows Social Media Stats Worldwide from October 2023 - October 2024

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