Social Media Research Databases
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies, aggregated from over 1,700 sources. Includes analyst reports, daily research articles, and e-business and online.
For Social Media Trends: Advertising and Marketing -> Social media
How to use Mintel - Tutorial Video
Mintel Reports provides thousands of country and category specific market research reports with quantitative and qualitative market, brand and consumer insights. Reports include market size, growth, distribution, competitors and consumer usage.
From the Mintel homepage, click Category. Go to Technology and Media -> Media -> Social Media.
Click to see the report on 2024 Social Media Trends.
The Gartner Group is a research and advisory company focused on information technology (IT) technologies, practices, and strategies. It provides analysis to corporate, government, and higher education clients through a variety of media, including the Gartner Research website. This research and analysis can be used throughout the University for planning, decision making, and measurement purposes for making continual process improvements towards industry best practices.
The University of Illinois has purchased access to Gartner Research's Core Research, which does not include their Dataquest documents nor special reports. You will need to make an account to use this source.
Sports Market Analytics provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, demographics, fan profiles, sports finance, sponsorship, broadcasting, media, and marketing.
Statista offers over 1.5 million statistics and facts on more than 60,000 topics drawn from over 18,000 different sources, including market researchers, trade organizations, scientific journals, and government databases. The data is aggregated by a dedicated team of researchers and statisticians who are experts in the 20 market and industry sectors covered. For each data set, extensive source information is provided. Data sets can conveniently be downloaded as an image, pdf, Excel file, or PowerPoint.
In the search bar, type in the company name.
Provides access to market research reports covering various industries, including communication services, information technology, healthcare, retail, energy, transportation, and materials.
Need More Help?
Grainger Engineering Library Information Center's STEM Entrepreneurship & Business Services can assist you in getting started with these and other resources. If you have any questions, please e-mail bis@library.illinois.edu.
