Reporters, even at small local newspapers, get hundreds of press releases each day. There is no guarantee that a press release about an open resource will be covered by newspapers, but there are ways to make press releases more effective.
Information to include in a press release
- Contact Information of librarian, library communications person, and/or author
- Book or Resource Title
- Publishing Date
- ISBNs, DOIs, permanent URLs, or other identifiers if applicable
- Links to digital copy and links to places to buy a physical copy if available
- Book Description
- Publisher information
- Author bio
- Publisher logos
- Quotes from the author, students, reviewers, etc.