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The iMBA's Guide to Digital Business Research

Market Research

Market Research Information Chart

Market Research looks to answer these questions: 

  • Who purchases a product and why? 
  • What are the demographics? 
  • How many potential customers are there? 
  • How will trends affect our sales?
  • How do customers shop? 
Database Consumer Goods and Services Internet of Things Technology Social Media Trends Country Medical Devices Sports B2B Industrial
Mintel        

If you're having trouble accessing a database or getting an error code, try opening the link in an incognito or private window. For further assistance, contact bis@library.illinois.edu. 

Mintel Reports provides thousands of country and category specific market research reports with quantitative and qualitative market, brand and consumer insights. Reports include market size, growth, distribution, competitors and consumer usage.

Use the search box in the left side to start your search, and use the filters on the left to narrow down your results.

Need More Help?

Grainger Engineering Library Information Center's STEM Entrepreneurship & Business Services can assist you in getting started with these and other resources.  If you have any questions, please e-mail bis@library.illinois.edu