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University Library, University of Illinois at Urbana-Champaign

Secondary Research Resources for IBC: Market Share/Brand Information

Suggested resources for IBC research teams


At the main screen choose between logging into the industry reports or procurement reports databases by clicking its corresponding 'Login' button

Within Industry Reports, the simplest way to find industry information is to enter an industry name or NAICS code in the search box and click the magnifying glass just to the right of it.

Procurement reports can be searched by keywords or company name

Market Share Reporter

Market Share Reporter

Presents comparative business statistics.  Each entry features data and market description, a list of producers or products along with their respective market share, and cites original sources.

Note that the link in the online catalog will direct you to the Gale Directory Library. To search Market Share Reporter, you will need to click "Market Share Reporter" in the Select Directories box in the center of the screen.

Mintel Reports


Mintel provides reports of country and category specific market research reports with quantitative and qualitative market, brand and consumer insights. Reports include market size, growth, distribution, competitors and consumer usage.

Mintel answers the question, "Who buys what, and why?".

Use the search box in the top center to start your search, and use the filters on the left to narrow down your results.


Business Rankings Annual

Business Rankings Annual

Compiled from a variety of published sources, this annual publication provides "top ten" rankings of companies, products, services, and business-related activities, including "top companies in a certain industry," for both US and international markets.

Recent editions are available online via the Gale Directory Library, which can be accessed by clicking here or using the link above.

Older editions available in print by request from Oak Street Facility (Q.338.740973 B964).