Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

University Library, University of Illinois at Urbana-Champaign

BADM 395 Marketing Analytics

This resource guide has been created by Becky Smith for BADM 395

Market Research Profiles

  • Almost always include industry information, especially market share
  • Who purchases & why
  • How much spending
  • Sometimes geographic and/or demographic segments
  • Sometimes has trend information, especially in technology

BCC Research

BCC Research

Provides objective, unbiased measurement and assessment of market opportunities with detailed market research reports. Offers analysis of growth opportunities, market sizing, technologies, applications, supply chains and companies.

Frost & Sullivan

You can enter a search or use the filters on the right to find content for selected Industries, Regions, Countries or Deliverable Types.

Click here for database help.

Gartner Research


Gartner Research

This database specializes in IT/High Technology/Enterprise  information, offering insights and data on various trends in the industry.  Below is a recent sample report.   The campus edition is not comprehensive; the reports are more high level, but present pertinent questions.