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MBA 562 Introduction to Business Analytics: Communicating with Data

This resource guide has been created by Becky Smith for MBA562

Communications Library - Advertising Resources

The Communications Library has a variety of magazines and other advertising resources, which may lead to avenues for company/brand metrics and marketing campaigns.   

  • Among them Ad$ Summary PDF's  but latest year is 2018.  
  • Ad Age 
  • SRDS 
  • SRDS Media Planning 

For assistance in using those sources, please contact Lisa Romero, Communications Librarian.