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University Library, University of Illinois at Urbana-Champaign

Scholarly Research Toolbox For Business Administration

Resources for the Illinois Business Administration Faculty and Doctoral Students

Social Media Macroscope

The Social Media Macroscope is a project by University of Illinois Technology Services and the National Center for Supercomputing Applications (NCSA)'s Social Research & Technology Innovation Lab with the goal of making social media data, analytics, and visualization tools accessible to researchers and students of all levels of expertise.  Below is an introductory video about SMILE (social media intelligence & learning).

About some of the tools (information lifted from their white paper/presentation, Social Media Macroscope.

  • Search Twitter: SMILE offers two methods of searching Twitter for data via Twitter’s API. Both methods are facilitated by using the GraphQL query language to interact with Twitter’s REST API. Searching “Tweets” connects to Twitter’s Search API endpoint to collect and return up to 180,000 posts from the last 7 days that match the keywords you provide. Searching “Twitter Users” connects to Twitter’s User Search endpoint to collect and return up to 1,000 accounts that match the keywords you provide.
  • Search Historical Twitter: SMILE also offers the option to search our historical backlog of Twitter data. Our historical database includes tweets collected from Twitter’s 1% streaming API since May 2018. 3) Search Reddit: SMILE offers three methods to search for Reddit data from the Reddit API. All three methods are facilitated by using the GraphQL query language. •
  • Search Reddit Posts connects to the Reddit API and returns the 1000 most recent posts containing the keyword given. • Posts in Subreddit connects to the Reddit API to return the 100 most recent posts in a specific Subreddit. • Comments in Subreddit connects to the Reddit API to return the 100 most recent comments in a Subreddit. These processes can take a significant amount of time to complete for large numbers of posts due to limitations on API calls.
  • Search Historical Reddit: SMILE uses two methods to search for historical Reddit data. Both methods are facilitated by using the GraphQL query language to connect to Pushift.io’s Reddit API. • Historical Reddit Posts connects to the Pushshift.io endpoint for Reddit Posts to collect and return up to 10,000 Reddit posts who’s titles match the keywords you provide. •
  • Historical Reddit Comments connects to the Pushshift.io endpoint for Reddit Comments to collect and return Reddit comments that match the keywords you provide. This can also be used once you completed a search for Reddit posts to return all of the comments to those posts. Both of these processes take a significant amount of time to complete for large numbers of posts due to limitations on API calls. 

 

For information on obtain access, click here

Brand Analytics Environment

BAE helps practitioners to gain insight into how individuals and groups may interact with brands and various organizations. You may find an organization’s perfect “bae” through this tool.   This is a proof of concept tool via the Social Media Macroscope at the U of I.   

 

A video about BAE may be found here

 

 

Crimson Hexagon

Crimson Hexagon - a data library consisting of over 1 trillion posts, and includes documents from social media networks such as Facebook, Twitter, Instagram, Reddit and other blogs.   FAQs about the database can be found here

CH publishes consumer trends reports and occasionally on companies  They are not very detailed but good for getting a feel for the landscape in social media.