Ride your personal brand to the highest level in your field "A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand." --DONNY DEUTSCH, television host and Chairman, Deutsch Inc. ""Discover Your CEO Brand" is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible." --ALAN WEISS, Ph.D., author of "Million Dollar Consulting" and "The Consulting Bible" "I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne's book, I am confident readers will find the match that works best for them." --JONATHAN RECKFORD, CEO, Habitat for Humanity International "Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it." --MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents' Organization ""Discover Your CEO Brand" is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand." --ANDREW SOBEL, author of "All for One and Clients for Life" About the Book "Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company." What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. "Discover Your CEO Brand" provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills--the foundation of every successful CEO brand--are alike. Whether you're a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It's not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiencesElevate your leader profileAttract and retain the best talentCreate business opportunitiesShape a high-performance cultureDrive long-term value within your company It's not about crafting a leadership style out of thin air in order to influence people and "get ahead." It's about discovering your own personal leadership style. It's about connecting with others authentically. It's about instituting change that benefits the company and the people in it. You're about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in "Discover Your CEO Brand."

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital--the unique skills and sensibilities that they have cultivated as women--to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits--all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time.Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.

Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine's colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author, podcast host and ambassador for Australia for UNHCR Leading Women Fund. Establishing a new brand and creating a unique retail concept is never easy. So what happened when a mother of four put her all into doing just that? The Accidental Entrepreneur shares the inside story of Boost Juice, which exploded as a brand and became a global phenomenon. Learn how Australian adventurer Janine Allis transformed her healthy living idea into a beloved brand, and discover why she decided to do retail differently, providing an enjoyable customer experience based on a "love life" philosophy. By offering delicious, healthy and fun options, Janine's juice and smoothie business grew rapidly into an award-winning enterprise. She then took on more exciting challenges - as a judge on Shark Tank, a competitor on Australian Survivor and now as an ambassador for Australia for UNHCR Leading Women Fund. * Discover Janine's 30 secret strategies for business success * Share in her colourful anecdotes and life experiences * Gain business, leadership, and management insights * Go behind the scenes for her roles on Shark Tank and Survivor Anyone pursuing success can learn from Janine's ability to offer popular products with staying power and fans of Boost Juice, Shark Tank or Survivor will enjoy a behind the scenes look at these famous global franchises. Uncover the secrets of an Australian business owner who took a healthy living brand straight to the top!

How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition--not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home. In Yes, You Can Do This!, Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "how-to book" on building a business, Yes, You Can Do This! provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This!, you''ll learn: How to develop and share your vision How to deal with stereotypes and unconscious bias How to leverage perceived weaknesses and turn them into strengths How to balance life at high speeds and avoid burnout How to cultivate the confidence to move from idea to creating a company with the culture and rules you want Claudia provides women with an electrifying third career option: it''s not just "lean in" or "lean out," but startup and change the playing field for others in the process. Praise for Yes, You Can Do This! "It''s rare to find a book on entrepreneurship that fuels your heart with inspiration and encouragement and your mind with practical, tangible things you can put into action immediately -- but this is one of them. As a woman who has started three companies and been a senior team member of five startups, this is the guide I wish I''d read when I was starting out." --Nataly Kogan, Author of Happier Now and founder of Happier, Inc. "Combining compelling storytelling with practical, tactical advice, Reuter has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must read for women looking to launch the next new thing." --Jennifer McFadden, Associate Director of Entrepreneurial Programs, Yale School of Management "A must-read for any woman considering taking the leap into entrepreneurship, You Can Do This brings together today''s best thinking about women in the workplace with practical advice for creating your dream career and life - by starting a company. Whether you are just curious or ready to take the leap, this book is a great read and a valuable resource." --Anna Barber, Managing Director, Techstars "Claudia helps not just the female entrepreneur, but all entrepreneurs, find their footing in what can be an overwhelming whirlwind of starting a business. This book is not only inspiring and uplifting, but positively necessary for any woman looking to find success in the startup space!" --Shira Atkins, Co-founder & CMO Wonder Media Network "Stories of entrepreneurial success exist in abundance for men who receive 97.8% of venture funding and hold 95% of CEO roles. What is most inspiring about Claudia''s book, making me want to shout from the rooftop, is that it is told from the perspective of an everyday woman who pushed hard through barriers, doubts, and setbacks that any entrepreneur would face. On top of all that, she overcame obstacles that are uniquely ours as women today. Claudia is now a standout among women, but with her book in hand, women who want to build a business to scale have a blueprint and path to do so. Here''s to making dreams come true!" --Coco Brown, CEO and Founder, The Athena Alliance. "As I read through the book, there were multiple points where I thought, ''Every man in any startup or fast-growing business should read this.'' As a man in technology, I took away lots of new ideas, along with examples that were explained in a way that I wouldn''t have been able to do prior to reading Claudia''s book" --Brad Feld, Managing Director, at Foundry Group, author of Venture Deals and Do More Faster "Reuter breaks the stigma about mothers that chose to leave the workforce. She provides practical tools to start a business, by showing the path to success for every woman that wants to write her own rules" --Sharon Kan, CEO of Pepperlane & Co-Founder of the WIN Lab "Reuter manages to put into words what women have been facing and feeling for decades. She leaves the readers with stories, steps and inspiration to create the career path they are worthy of no matter if it''s starting from scratch or breaking glass ceilings. This book will fuel the next generation of women in leadership and entrepreneurship giving them guides and confidence as it has fueled me to start the business I have always wanted." --Elizabeth Presta, CD(DONA), CLD

We're all just one step away from achieving what we want and getting what we deserve out of life. To seize control of her own life and career, Vickie Milazzo, internationally known women's mentor, New York Times bestselling author, Inc. Top 10 Entrepreneur and self-made millionaire, was willing to take a whacking from a Buddhist monk, jump out of an airplane and step out of a comfortable job into the unknown. In Wicked Success Is Inside Every Woman, Vickie shares every success secret she used to grow her career into a $16-million business. Vickie shows you how to get real about achieving wicked success. Not witches and flying broomsticks wicked--but exaggerated wicked. Reading this book, you'll feel like you're sitting with a good friend who inspires you, encourages you and pushes you to think in a more exaggerated and uncommon way. This is a buck-up book with a buck-up plan for any woman ready to take back control of her life and career and unleash the wicked success inside every woman.

Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith Sparks restores the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards. These leaders began their ascent to the highest echelons of the business world before women had widespread access to higher education and before there were federal programs to incentivize women entrepreneurs or laws to prohibit credit discrimination. In telling their stories, Sparks demonstrates how these women at once rejected cultural prescriptions and manipulated them to their advantage, leveraged familial connections, and seized government opportunities, all while advocating for themselves in business environments that were not designed for women, let alone for women leaders. By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.