Industry vs Market Research
How Industry Research Differs from Market Research
| Industry Research | Market Research |
| Who are key players and competitors? | Who purchases a product and why? |
| Looks at industry as a whole | Looks at demographics |
| How much is consumed? | How many potential customers? |
| What are the current trends and projections for the future? | How will tends impact sales? |
| What the industry produce? For whom? | How do customers shop? |
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