LibGuides: Citing Online Advertising &amp; Business Sources in APA: Claritas360

Communications Library

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Subjects: Communication & Media

Claritas 360

Claritas 360
Claritas 360 allows you to evaluate consumer and demographic information. Their Zip Code Look-Up tool will give you information on consumer segments living in your zip code, as well as a brief snapshot about each segment's demographic and lifestyle characteristics.

Citing segments from Claritas 360

Citation Example: Graphs

Name of Organization. (Year). Title of graph. Source Title. URL

Claritas, LLC. (2020). Households by income: 61820. Claritas Pop-Facts Demographics 2020. Retrieved October 11, 2020, from https://claritas360.claritas.com/mybestsegments/#zipLookup

Citation Example: Segment Description

Name of Organization. (Year). Title of segment/statistics. Source Title. URL

Claritas, LLC. (2020). 47 striving selfies demographic traits. Claritas 360. Retrieved October 11, 2020, from https://claritas360.claritas.com/mybestsegments/#segDetail/PZP/47

NOTE:

Retrieval Dates: you include retrieval dates if the source material may change over time.