The Global Consumption Database is part of the World Bank. It's a one-stop source of data on household consumption patterns in developing countries. The data are based on national household surveys, which collect information for a group of households representative of the entire country. For each of the countries covered, the resulting datasets have been used to calculate the share of the population at different levels of consumption.
Households in developing countries were categorized in four consumption segments for the Global Consumption Database: lowest, low, middle, and higher. Four levels of consumption are used to segment the market in each country: lowest, low, middle, and higher. They are based on global income distribution data, which rank the global population by income per capita.
These thresholds were used to establish the four consumption segments:
- Lowest—below $2.97 per capita a day
- Low—between $2.97 and $8.44 per capita a day
- Middle—between $8.44 and $23.03 per capita a day
- Higher—above $23.03 per capita a day
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