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Industry vs Market Research
How Industry Research Differs from Market Research
| Industry Research |
Market Research |
| Who are key players/competitors |
Who purchases it and why |
| Looks at industry as a whole |
Looks at demographics |
| How much is consumed |
How many potential customers |
| What are the current trends and projections for the future |
How trends will impact your sale |
| What the industry produce and for whom |
How customers shop |
