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University Library, University of Illinois at Urbana-Champaign

Open Educational Resources Promotions Guide: Promotions Checklist

OER Promotions Guide by Janet Swatscheno as part of the SPARC Open Education Leadership Program

  • Identify promotions and marketing responsibilities
  • Press release
  • Author biography & photo
  • Images of the textbook cover, content from the resource, author, or students using the resource
  • Reviews and blurbs about the OER
  • List of peer reviewers and others involved in the book who should be notified
  • OER repository and referitory applications
  • Blog posts and social media posts
  • List of relevant listservs
  • List of metrics the publisher and author want to measure
  • List of events and conferences where the resource will be promoted