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- Identify promotions and marketing responsibilities
- Press release
- Author biography & photo
- Images of the textbook cover, content from the resource, author, or students using the resource
- Reviews and blurbs about the OER
- List of peer reviewers and others involved in the book who should be notified
- OER repository and referitory applications
- Blog posts and social media posts
- List of relevant listservs
- List of metrics the publisher and author want to measure
- List of events and conferences where the resource will be promoted
