LibGuides: ME 470: Market Research

Industry & Market Research Reports

Market Research Firms produce structured reports analyzing collected data to give insight about a market sector or product. These reports are another resource for investigating prior art for your project. Common features of a report include:

Structured format
- Has a neutral tone; notes when the opinion of the reporter is featured
Discusses a specific product and/or market
- Description of goods
- References to related literature
Timely
Provides a business forecast

To find a report related to your project, you will first need to identify the Industry Category in which your work falls. BCC Research and EMIS are two general databases that compile reports on a variety of industries. The table below details the categories within each database:

Database	Industry Foci
BCC Research	Advanced Materials Cell Biology Chemicals Consumer Energy Engineering Environment Finance Food Fuel Cells and Battery Health Maintenance Information Technology Instruments Manufacturing Medical Devices And Surgical Water-Membrane and Separations Nanotechnology Pharmaceuticals Photonics Plastics Safety and Security Semiconductor Manufacturing Startup
Emerging Markets Information Services (EMIS)	Agriculture Automotive Banking & Insurance Chemicals Consumer Electronics Consumer Goods & Retail Energy Food & Beverage Mining & Metals Pharma & Healthcare Real Estate & Construction Technology, Media, & Telecoms Tourism & Leisure Transportation
Technavio	Communication Services Consumer Discretionary Consumer Staples Energy Financials Health Care Industrials Information Technology Materials Utilities

The library subscribes to many databases that host Market Research Reports and Industry Reports. Visit the STEM Entrepreneurship & Business Industry Research guide to see more. Reach out to your library contact with any questions you have about Market Research.