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University Library, University of Illinois at Urbana-Champaign

Twitter for Professional Development

Resources for learning to use Twitter, how to tweet professionally, growing your professional Twitter network, making your Twitter time more efficient, archiving Tweets, and more!


Blue Bird


Twitter is a social media platform where users can "tweet" information through images, GIFs, videos, and 140 character statuses. Users connect by following one another and tagging each other and trending topics within their tweets. 

This site is intended to introduce Twitter as a social media tool for professionals. As a professional tool, the information and sources provided will cover how to create a social media policy, the basics of Twitter, how to find followers, and how to make your Twitter time efficient.

Image credit: "Tweet Bird" by Shokunin, under a CC0 1.0 Public Domain Dedication 

Before You Start: Social Media Policies

Whether you are starting a professional Twitter feed for yourself or you are starting it for a business, department, or organization, it is important to understand the purpose of the account. Writing a Twitter or social media policy can help you define the account's purpose and achieve your social media goals. The following articles can help you through the social media policy writing process:

Privacy and Tweeting Style

Think before you post!

Nothing on the internet is 100% private. Unlike in-person conversations, social media has a magnifying power to quickly spread what you say to a potentially large number of people, even with privacy settings. As a result, your Twitter style should depend on your comfort level with what you wouldn't mind others knowing and potentially sharing without your consent. For more guidance on choosing a Twitter style, pages 4 and 5 of A Guide to Using Twitter in University Research, Teaching, and Impact Activities describe three styles--substantive, conversational, and a middle ground style--and their pros and cons. 

Twitter's description of public and protected accounts explains the difference for the two available account types.

Also, make sure to read Twitter's Privacy Policy and Twitter's Terms of Service


Stay Up-To-Date

Like many other websites and social media platforms, Twitter is constantly making changes. Check the Twitter blog periodically to learn about interface changes and new features.