Twitter is a social media platform where users can "tweet" information through images, GIFs, videos, and 140 character statuses. Users connect by following one another and tagging each other and trending topics within their tweets.
This site is intended to introduce Twitter as a social media tool for professionals. As a professional tool, the information and sources provided will cover how to create a social media policy, the basics of Twitter, how to find followers, and how to make your Twitter time efficient.
Image credit: "Tweet Bird" by Shokunin, under a CC0 1.0 Public Domain Dedication
Whether you are starting a professional Twitter feed for yourself or you are starting it for a business, department, or organization, it is important to understand the purpose of the account. Writing a Twitter or social media policy can help you define the account's purpose and achieve your social media goals. The following articles can help you through the social media policy writing process:
Nothing on the internet is 100% private. Unlike in-person conversations, social media has a magnifying power to quickly spread what you say to a potentially large number of people, even with privacy settings. As a result, your Twitter style should depend on your comfort level with what you wouldn't mind others knowing and potentially sharing without your consent. For more guidance on choosing a Twitter style, pages 4 and 5 of A Guide to Using Twitter in University Research, Teaching, and Impact Activities describe three styles--substantive, conversational, and a middle ground style--and their pros and cons.
Twitter's description of public and protected accounts explains the difference for the two available account types.