LibGuides: Business Technical Writing: Company & Product Information

Company Information Research Flow Chart

Company Information Research Flow Chart

Visual depiction of a BIS Librarian's suggested search strategy for finding company information using the Three Easy Steps to Find Company Information.

For resources under each step, visit the Three Easy Steps to Find Company Information.

Advertising

Consider using the resources of the Communications Library (122 Gregory Hall) to trace a company's past ad campaigns. See this handout for tips on finding advertisements.

Encyclopedia of Consumer Brands

Encyclopedia of Consumer Brands Series by Janice Jorgensen (Editor)
Call Number: Q. 658.8343 EN19
ISBN: 1558623353
Publication Date: 1994-01-01
ACES Library Reference (non-circulating)
Communications Library Reference (non-circulating)

Covers short histories of leading brands (including consumable products, personal products and durable goods) in the US, including the origin, marketing and advertising strategies of these brands, as well as further readings.

Google Finance

Google Finance

Provides historical and current company and market information. Information on stock prices, company profiles, financial news, market summary are freely available.

Hoover's Academic Pro

Hoover's Academic Pro This link opens in a new window
Use this database to build a company list and search for company, industry and people profiles.

Hoover's gives you access to best in class data made up of approximately 84 million private and public companies, including subsidiaries. Below is a screenshot of the company list builder and its criteria.

PrivCo

PrivCo This link opens in a new window
"Business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies." Contains data on over 650,000 U.S. private companies, over 100,000 private market deals and venture captial fundings, and over 18,000 private market market investors. May search by keyword as well as by industry.

Access is free for University of Illinois at Urbana-Champaign users, but you must create an account. Sign up with your university e-mail address from the main page. Once inside, search by company or investor name.

User Guide
For more information about PrivCo, click on the PDF icon

Users can search by Company name or keyword in the top search bar.

Under advanced search options, found by clicking on the magnifying glass icon on the left hand side, you can search by term, geography, keyword, revenue, ownership, and more.

Yahoo! Finance

Yahoo! Finance

Provides historical and current company and market information. Information on stock prices, company profiles, financial news, market summary are freely available.

Subject Guide

Becky Smith, STEM Entrepreneurship & Business

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Business Research Tutorials

Subjects: Business

Need More Help?

Grainger Engineering Library Information Center's STEM Entrepreneurship & Business Services can assist you in getting started with these and other resources. If you have any questions, please e-mail enginlib@library.illinois.edu.