This journal is available electronically through multiple UIUC databases and can be accessed by clicking the link above. See information below regarding the print version of this publication.
"The objective of the journal is to publish articles that enrich the practice of product and brand management while simultaneously making significant contributions to knowledge of product and brand issues."
This journal is available electronically through several UIUC databases and can be accessed by clicking the link above. See information below regarding the print version of this publication.
"[The journal's] purpose is to bring to managers and students of product innovation the theoretical structures and the practical techniques that will enable them to operate at the cutting edge of effective management practice...Presents the research, experiences, and insights of academics, consultants, practicing managers, economists, scientists, lawyers, sociologists, and thoughtful contributors from other professions and disciplines...Articles are based on empirical research, well-considered observations of management experience, and state-of-the-art reviews of important issues as well as conceptual and theoretical developments."