Skip to main content

University Library, University of Illinois at Urbana-Champaign

New Product Marketing

This web page has been created for Business Administration 365.

Local Market Audience Analyst

Local Market Audience Analyst

Provides market analysis of potential local, regional and national audiences. "Access to demographic, lifestyle and consumer segment profiles help you locate your best prospects. You can identify where certain consumers live and how they spend their money and free time."

To access this resource, go to the Communications Library "Advertising Resources" webpage. Under Demographic Information, click the link for SRDS Local Market Audience Analyst. The recommended browser for this resource is Internet Explorer.

Passport

To locate statistics, look under Search (in the upper left corner of the Home/Welcome page). You can generate tables of statistics on Consumer, Industrial, and Service Markets by clicking on the appropriate link. The next step requires you to select among several countries. You can also use the toolbar at the top of the page to explore by Industries, Countries, and Consumers. If you need a table about Food Shopping Habits in Croatia, this is the resource for you.

For example, to search for industry statistics, go to 'Search Statistics' section; select 'industries'; choose a industry you are interested in; click go .

For database help, click here.
 

U.S. Census Bureau Statistical Abstract of the United States

Statistical Abstract

Provides an overview of statistics collected by the federal government and public and private organizations on social and economic conditions in the United States. Supplies tables of demographic data, industry statistics (divided into sections including agriculture, finance, technology, transportation, and services), labor statistics, and a summary of the latest economic census.

Proquest Statistical Insight

To get industry statistics, click on Index Terms under the search bar; select "industry and commerce"; click on Paste to search and then search.

U.S. Census Bureau

U.S. Census Bureau

The ultimate place to find comprehensive and detailed demographic information on the United States. Now includes Census 2010 data. Pay attention to the browsable index "Subjects A to Z" and the categories on the home page. American FactFinder offers detailed demographic information on state, county, and city levels.

Statista

Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.